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This page lists the cookies and similar storage this site uses. We keep the list short. We do not run advertising or retargeting, and we never sell your data.

Always set: preferences and operation

These are first-party, carry no profile, and need no consent.

First-party preference and operational storage

Name	Purpose	Type	Lifetime
eh-theme	Remembers your light or dark theme choice so the page does not flash on next visit. Stored in localStorage, read inline before paint.	First-party preference	Until you clear it
eh-locale	Remembers the last language you visited so the root URL routes you to the right one next time.	First-party preference	1 year
eh-cr	A single "1" or "0" recording whether your region requires a prior opt-in for analytics, so we know whether to ask. No location is stored beyond this flag.	First-party operational	1 year
eh-consent	Remembers your analytics choice, accepted or declined, so we do not ask again.	First-party preference	1 year

Set only if you accept analytics

We use Google Analytics and Microsoft Clarity to understand which pages help and where visitors get stuck. In regions that require prior consent, including the EU, UK, Switzerland and Brazil, these load only after you accept. Decline and none of the cookies below are set. Cloudflare Web Analytics and our self-hosted Plausible, which we also use, are cookieless and set nothing on your device, so they are not in this table.

Analytics cookies set after consent

Name	Set by	Purpose	Lifetime
_ga, _ga_*	Google Analytics	Distinguishes one browser from another so visits are not double counted. IP is anonymised.	Up to 2 years
_clck, _clsk	Microsoft Clarity	Links page views within a session for heatmaps and replay. Form fields are masked, so what you type is never recorded.	Session to 1 year
MUID	Microsoft	Identifies a browser to Microsoft Clarity. Set on a Microsoft domain.	Up to 1 year

What this site does not use

• No advertising or retargeting cookies. We do not advertise on or off this site.
• No Facebook Pixel, LinkedIn Insight Tag, or similar ad-network trackers.
• No fingerprinting beacons.
• No selling or sharing of your data for advertising.

Your choice

Where consent is required, a small banner asks once before any analytics load. You can decline with no loss of functionality. To change your mind later, clear the eh-consent value in your browser's site-data settings and reload; the banner will ask again.

What Cloudflare may set

The site is served through Cloudflare. Cloudflare may set a __cf_bm bot-management cookie on edges that need it; this is operational, not analytical, and Cloudflare describes it at Cloudflare Cookies. Cloudflare Turnstile (the bot challenge on the contact form) does not use third-party tracking cookies.

How to clear them

You can clear any of these from your browser's site-data settings. If you do, the page picks the default theme on next visit, the root URL routes you by browser language instead of saved preference, and the analytics banner asks again where consent is required.

Contact

Questions: info@erpheritage.com.au.